eBook • 25 pages
AI Marketing ROI
A Playbook for CMOs to Implement AI and Prove ROI Fast
A 25-page practical guide designed to help CMOs implement AI where it actually matters and prove ROI fast. It focuses on diagnosing operational debt, finding leverage points, and running ROI-positive pilots that win leadership support.
How to use it
Use this playbook before starting any AI pilot. It's structured to help you identify where time and money are leaking in your team, design small but high-impact experiments, and set up governance that keeps AI safe and scalable. Best applied when you need to show tangible ROI to your CEO or board.
Key takeaways
- 1Most AI projects fail because of operational debt, siloed pilots, and weak governance.
- 2Stop "adding AI" randomly—rebuild one workflow where time is leaking and revenue is at stake.
- 3Run quick-win pilots in areas like content repurposing, reporting, or research synthesis.
- 4Use the impact/effort matrix to prioritize projects that deliver fast ROI.
- 5Lightweight governance (access control, prompt standards, approval loops) is essential to scale.
- 6Includes 20 practical tips to avoid AI pilot failure.
Table of Contents
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