eBook • 20 pages
AI Readiness 101
The AI-Ready Marketer: Surviving and Thriving in the Age of AI
A 20-page foundational guide for marketers on how to assess and improve AI readiness. It combines mindset shifts, practical steps, and a structured framework to help individuals, teams, and organizations adopt AI without chaos.
How to use it
Use this guide as your starting point before launching AI pilots or drafting a strategy. It's designed for CMOs and marketing leaders who want to understand where their teams stand today and what gaps to close first. You can apply it individually, across your team, or even at an organizational level.
Key takeaways
- 1Mindset shifts are mandatory. Stop being just a creator or analyst—become a conductor, interpreter, architect, and polymath.
- 2Five steps to thrive with AI. Build AI literacy, learn prompting techniques, assemble your toolkit, sharpen your human skills, and think strategically.
- 3The AI Readiness Framework. Evaluate Technical, Strategic, Creative, Collaborative, and Talent readiness. Use it for personal, team, or org-level assessments.
- 4Career survival depends on augmentation. The marketers who blend human strategy, creativity, and judgment with AI will outlast those who resist.
Table of Contents
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