The Prompt Playbook for Modern Marketers
Go from Vague Requests to Perfect AI Content in a Single Shot
A 25-page tactical guide that teaches marketers how to brief AI like a strategist — not like a user. It introduces the P.A.C.T. Framework (Persona, Ask, Context, Template), a simple but powerful system for writing prompts that consistently produce on-brand, high-quality outputs.
How to use it
Start with the P.A.C.T. Framework to structure every prompt you write or review. Test the included prompt templates across different tools (ChatGPT, Claude, Gemini) and document the best results in your team's shared prompt library. Use it as a training resource for new hires or team members to standardize prompting quality.
Key takeaways
- 1Prompting is not about tools — it's about clarity, context, and constraints.
- 2Every strong prompt defines who the AI is, what it must do, why it matters, and how the output should look.
- 3Good prompts save time twice: fewer rewrites now, fewer approvals later.
- 4Standardizing prompt quality creates a shared "AI language" across marketing, strategy, and creative teams.
- 5Once mastered, structured prompting becomes a core marketing skill, not an experiment.
Table of Contents
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