AI SEO Mastery: Get CITED
How to make your brand the source LLMs recommend. The complete framework for AI search visibility — backed by research, built for CMOs.
527%
AI referral traffic growth YoY
Ahrefs, 2025
4.4×
AI conversion rate vs. Google organic
Profound, 2025
84%
of Fortune 500 not tracking AI visibility
Datos/BrightEdge
Built for Marketing Leaders
This course is for the people who need to act on AI search — not just read about it.
Know AI search is reshaping how customers find brands — but don’t have a playbook yet
Run SEO programs but haven’t adapted for ChatGPT, Perplexity, and Google AI Overviews
Want a research-backed framework they can implement or sell to clients this quarter
Need to brief their teams on AI SEO without spending a week reading fragmented blog posts
Sound Familiar?
Most marketing leaders are flying blind in AI search.
“We already do SEO — isn’t that enough?”
Your team optimizes for backlinks and Domain Rating. Meanwhile, YouTube mentions correlate 2.8× more strongly with AI visibility. The game changed. Most teams are still playing the old one.
“AI search is too small to matter”
AI referral traffic is 1% of total web traffic — but growing 165× faster than organic. McKinsey projects $750B in consumer spending through AI search by 2028. The moat-building window is now.
“We’ll figure it out when it matters”
Only 16% of Fortune 500 brands track AI search. The other 84% are ceding ground to competitors who show up when ChatGPT and Perplexity answer customer questions. First-mover advantage is compounding.
What You’ll Walk Away With
Not theory. Tangible frameworks, templates, and action plans you can use this week.
A 30-day sprint plan your team can start this week
Platform-specific playbooks for ChatGPT, Perplexity, and AI Overviews
A 30-point CITED Audit Scorecard to benchmark your AI visibility
Content templates and briefs ready to hand to your team
The 8 metrics that actually matter for AI search performance
A technical readiness checklist for AI crawlers and agents
The CITED Framework
12 lessons that take you from “what is AI SEO?” to “my brand is the one LLMs recommend” in about 60 minutes. No jargon filler — just research, frameworks, and action plans.
C
Clarity
I
Infrastructure
T
Trusted Sources
E
Extractable Content
D
Distribution
Foundation
The New Search Landscape
Why AI SEO demands its own strategy. The 527% growth signal, two knowledge pathways, three AI search surfaces, and the "dark visibility" problem most teams don't know they have.
How AI Engines Actually Choose Sources
The Princeton study, the Ahrefs inversion, and platform-by-platform trust models. The research foundation everything else in this course builds on.
The CITED Framework
Clarity — Brand Entity Optimization
How AI "knows" your brand. Wikipedia as a hidden lever, Wikidata for Knowledge Graph, the 10-point brand consistency audit, and why fuzzy entities get cited less.
Infrastructure — Technical AI-Readiness
Robots.txt for AI crawlers, schema markup (with the Microsoft endorsement), server-side rendering for AI agents, llms.txt (the honest assessment), and the readiness checklist.
Trusted Sources — Third-Party Authority
The 6.5× third-party advantage. Reddit at 40.1% citation frequency, YouTube at 0.737 correlation, review platforms, earned media with a GEO lens, and the authority scorecard.
Extractable Content — Writing for AI Citation
The tactical core. Answer-first structure, the 40–60 word atomic unit, fact density targets, HTML tables (+47% citation rate), the content brief template, and before/after examples.
Distribution — Multi-Platform AI Visibility
Being everywhere AI looks. Topic clusters, cross-platform repurposing, Bing as the overlooked channel, platform-specific playbooks, and the case study with 472% growth from zero new content.
Platform Deep Dives
Google AI Overviews — The Moving Target
The biggest AI search surface by user count. CTR impact (−61% uncited vs. +35% cited), query triggers, the volatility factor, and the paid dimension.
Perplexity — The Emerging Challenger
21.9 citations per question. Independent index, highest conversion rates, desktop-dominant B2B audience, Perplexity Shopping, and the specific optimization playbook.
Strategy & Execution
E-E-A-T in the AI Era
The quality gate for citation eligibility. Why Experience is the moat AI cannot cross, and the content strategy that exploits it.
Measuring What Matters + What’s Next
The 8 metrics, the tool landscape, the "dark visibility" problem, conversion benchmarks, agentic commerce protocols (UCP + ACP), and Agent Experience Optimization.
The 30-Day CITED Sprint
Your prioritized implementation plan. Week-by-week actions, the full CITED Audit Scorecard, and every template and checklist you need to start this week.
Start With the Big Picture
Lesson 1: The New Search Landscape
6 min read · No signup required
Begin Lesson 1