Tech Literacy for CMOs
You don't need to code. You need to stop nodding along when vendors say “AI-powered” and developers say “that's impossible.”
This is for marketing leaders who:
- Sit in product meetings and can’t tell good tech from theater
- Review vendor demos and can’t separate real AI from rebadged automation
- Brief developers and get timeline estimates that make no sense
- Approve martech budgets without knowing what you’re actually buying
77%
of marketing leaders
say they lack technical literacy to evaluate AI tools effectively
Source: Gartner 2025
Here's What's Costing You Money
These scenarios happen every day. And they're expensive.
“3-Month Integration Timeline”
You approved it. You don’t know if it’s real or if your dev team just doesn’t want to do it.
“AI-Powered Personalization”
You’re paying $50K/year. It’s doing basic if/then rules your intern could build.
“API Rate Limits Exceeded”
Your campaign failed. You have no idea what that means or how to prevent it next time.
The STACK Framework
5 concepts that give you technical clarity in 10 minutes. No coding required.
Signal from Noise
Learn to cut through vendor hype with the 3-Question Filter. Replace buzzwords with specifics, demand outcomes over jargon, and verify that humans are in the loop.
Translate Technical Claims
Decode the 12 technical terms you'll hear in every vendor pitch. From APIs to LLMs, understand what they really mean and what red flags to watch for.
Assess AI Capabilities
Use the AI Capability Ladder to evaluate what AI does well, inconsistently, poorly, or not at all — so you can spot overselling before signing a contract.
Challenge Vendor Promises
Learn the 7 red flags of vendor theater — from fake demos to vague timelines. Plus a demo checklist so you never get sold a product that doesn't exist.
Know What's Actually Possible
Get realistic timelines for common marketing AI projects. Learn about hidden delays, what AI can and can't deliver, and how to set expectations that stick.
Built for Senior Marketing Leaders
VP Marketing, B2B SaaS (Series B)
CMO, Enterprise Tech
Director of Marketing Ops, Public Company
Join thousands of marketing executives who get daily AI intelligence from AI Ready CMO.
Ready to Build Your Technical Literacy?
5 lessons. 10 minutes. No jargon, no fluff — just the frameworks you need to evaluate AI vendors with confidence.
Start the 10-Minute Course