How to Do Market Research with AI

I'm exploring launching a sustainable fashion brand for Gen Z. Give me a comprehensive landscape overview:

- Major players in sustainable fashion and their positioning
- Different approaches to sustainability in fashion (materials, production, circular economy, etc.)
- Key price points and market segments
- Main marketing channels and strategies being used
- General consumer sentiment and adoption patterns
- Geographic differences if notable

Keep it high-level - I'm looking for the full picture of what exists in this space, not deep dives into any particular aspect.

I'm developing a sustainable fashion brand for Gen Z. Based on my initial market research, I need to deeply understand Gen Z's psychology and behavior around sustainable fashion.

Investigate:

- How Gen Z actually makes fashion purchase decisions (the real process, not what they claim)
- The gap between their stated values and shopping behavior - and what drives this gap
- What "sustainability" actually means to them versus how brands define it
- Their trust/skepticism triggers - what feels authentic vs performative
- Social and cultural dynamics that influence their choices (peer pressure, identity signaling, etc.)
- Price sensitivity thresholds and what they're actually willing to sacrifice for sustainability.

I need psychological and behavioral insights that explain the deeper dynamics at play. Focus on the tensions, contradictions, and unexpected truths that could inform a differentiated brand strategy.

You have been provided with two research documents:

1. Document 1: A comprehensive landscape overview covering market structure, competitive dynamics, segmentation, and industry frameworks

2. Document 2: Psychological and behavioral insights examining consumer/user motivations, decision-making patterns, and cognitive-behavioral dynamics

Your Task: Synthesize these documents into a strategic intelligence brief for an executive planning a new product/service launch in this market.

Structure your synthesis as follows:

1. Central Paradoxes & Market Opportunities (20%)
- Identify 3-4 fundamental contradictions between what the market analysis suggests should work and what the behavioral research shows actually happens
- For each contradiction, articulate the specific opportunity it creates for differentiated positioning
- Connect psychological patterns to unexploited market spaces

2. Behaviorally-Informed Segmentation (25%)
- Merge the market segments from Document 1 with the psychological profiles from Document 2
- For each key segment, specify the disconnect between expressed needs and actual behavior, specific psychological/behavioral barriers to adoption, and intervention points where these barriers could be addressed

3. Competitive Reality Check (20%)
- Map existing competitive strategies against actual (not theoretical) decision drivers
- Identify which psychological needs current players are missing
- Highlight 2-3 positioning opportunities that align with both market gaps and behavioral realities

4. Implementation Framework (25%)
- Message Architecture: What resonates based on actual behavior patterns
- Feature Prioritization: What will drive adoption given psychological insights
- Distribution Strategy: Where/how to reach users based on real behavior
- Value Communication: How to frame offerings given cognitive patterns
- Trust Mechanisms: How to overcome documented skepticism or inertia

5. Success Indicators (10%)
- Define metrics that capture both market performance and behavioral change
- Include early warning signals that assumptions are wrong

Output: 2,000-2,500 word strategic narrative with clear sections and evidence-based recommendations drawn from both documents.

Your task is to put together a list of 20 sustainable fashion influencers on TikTok, Instagram, and YouTube. I need this list to conduct an outreach when launching a new sustainable fashion brand specifically for Gen Z. Focus on influencers active in the US. Ignore the biggest or smallest ones. I need a solid roster of mid-sized influencers with good engagement rates.

Deliver a sheet with the name of the influencer account, the URL of the account, and their contact information (email preferred, but it can also be the URL of an "about me" or "contact me" page).

Your task is to put together a list of subreddits about sustainable living. I need this list to set up a social monitoring platform to understand attitudes around sustainable fashion among Gen Z. If you find any that is specifically about sustainable fashion, make it a priority. Focus on English subreddits.

Deliver a sheet with the name of the subreddit, the URL, size, and engagement metrics. Create a microsite from the report that I can share with my team.