Workshop Replay
Advanced Prompting for Marketers
Most marketers still waste 6–12 rounds to get something usable from an LLM. This workshop demonstrates how to reduce the process to 1–2 rounds and achieve on-brand content consistently, rather than generic output.
Key Takeaways
Strong prompts, not new tools, drive quality results.
The PTCF framework (Persona, Task, Context, Format) provides a structured approach for effective prompting.
Context works when it is sequenced and specific, not when it is dumped.
Each layer (persona → task → context → format) compounds the quality of the output.
Done right, you reclaim about 70% of the time usually lost to rework.
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