Tech Literacy for CMOs

The STACK Framework: 5 practical lessons to evaluate AI vendors, understand technical claims, and make smarter martech decisions — no engineering degree required.

5 lessons~10 min totalText-based

STACK

Framework

Signal from Noise · Translate Claims · Assess AI · Challenge Vendors · Know What's Possible

Start Course

Part 1 · 2 min read

Signal from Noise

Learn to cut through vendor hype with the 3-Question Filter. Replace buzzwords with specifics, demand outcomes over jargon, and verify that humans are in the loop.

Part 2 · 2 min read

Translate Technical Claims

Decode the 12 technical terms you'll hear in every vendor pitch. From APIs to LLMs, understand what they really mean and what red flags to watch for.

Part 3 · 2 min read

Assess AI Capabilities

Use the AI Capability Ladder to evaluate what AI does well, inconsistently, poorly, or not at all — so you can spot overselling before signing a contract.

Part 4 · 2 min read

Challenge Vendor Promises

Learn the 7 red flags of vendor theater — from fake demos to vague timelines. Plus a demo checklist so you never get sold a product that doesn't exist.

Part 5 · 2 min read

Know What's Actually Possible

Get realistic timelines for common marketing AI projects. Learn about hidden delays, what AI can and can't deliver, and how to set expectations that stick.