Module 5: Creating ROI for AI
Module 5 Resources
Frameworks, guides, and a workshop to help you connect AI efforts to revenue impact.
These resources help you put numbers behind your AI initiatives. Use them to build a revenue-focused AI playbook and prove ROI to your leadership team.
Revenue Signal Playbook
A framework for identifying and acting on the revenue signals that matter most. Helps you align marketing and sales around shared data, intent signals, and AI-powered workflows that drive pipeline.
AI Marketing ROI Playbook
A hands-on guide for CMOs to implement AI and prove ROI fast. Covers operational debt, finding the right use cases, and building the business case that gets buy-in from the board.
Finding ROI in AI Workflows
A workshop focused on measuring and communicating the real return on your AI investments. Learn what to track, how to frame results, and where the biggest efficiency gains typically hide.