AI-Ready CMO
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Part 5: Design Your System

The Big Picture

You've learned what Claude Code is, how it sees your project, how to instruct it, and how to automate workflows. Now it's time to think bigger.

This lesson teaches you how to design an AI development system that scales — from your personal projects to your entire team.

Sub-Agents — Your AI Team

Claude Code can spawn sub-agents — smaller, focused AI workers that handle specific parts of a larger task. Instead of doing everything sequentially, it delegates to specialists that work in parallel.

How Sub-Agents Work

YOU

Give Claude Code a big task

Claude Code

Breaks it into parts and assigns sub-agents

Sub-Agent 1

Research

Reads documentation, checks competitors

Sub-Agent 2

Build

Writes the actual code

Sub-Agent 3

Test

Runs tests, verifies everything works

Results come back to Claude Code

Assembles the final output

Think of It This Way

It's like having a project manager who automatically delegates to specialists. You describe the end result. Claude Code figures out the team structure.

Real Example

“Build a comparison page for our product vs. [competitor]. Research their pricing and features, create the page with our existing design system, and make sure it passes all tests.”

→ Claude Code spawns a research agent, a builder agent, and a test agent. They work in parallel. You get a finished page.

Plan Mode — Think Before Building

For complex tasks, Claude Code can enter “plan mode” — where it designs the approach before writing any code.

1

Read & Analyze

It reads your codebase and identifies the files that need to change.

2

Present the Plan

It presents a plan for your approval — what it will change, in what order, and why.

3

Review & Give Feedback

You review the plan, give feedback, adjust the scope.

4

Execute

THEN it executes. This prevents the “it changed 50 files and broke everything” problem.

Just Do It (Direct Execution)

  • Simple text changes
  • Adding a section to an existing page
  • Fixing obvious bugs
  • Running deployments

Use Plan Mode

  • Building new features from scratch
  • Refactoring existing code
  • Changes that affect multiple files
  • Anything you'd want to review before it happens

When to Use What

The best system isn't using one AI tool for everything. It's knowing which tool to reach for based on the task.

TaskBest ToolWhy
Quick content editClaude Code (direct)Fastest path to done
New landing pageClaude Code (plan mode)Needs architecture review
Brainstorm campaign ideasClaude web / ChatGPTPure ideation, no files needed
Research competitorsClaude web or Claude CodeDepends if you need to build something with the findings
Complex multi-page featureClaude Code (sub-agents)Needs parallel work streams
Writing email copyClaude webNo codebase interaction needed
Deploying changesClaude CodeIt knows your deploy process

Key Insight

The best system isn't using one AI tool for everything. It's knowing which tool to reach for based on the task.

Your First Week Plan

Five days to go from beginner to confident Claude Code user:

1

Day 1: Explore

Install Claude Code and run it on your main project. Ask it to explain the codebase.

2

Day 2: Configure

Write your first CLAUDE.md with project rules, brand guidelines, and conventions.

3

Day 3: Build

Make 3 real changes — a copy edit, a new section, and a bug fix. Get comfortable with the workflow.

4

Day 4: Chain

Try a multi-step workflow: create a new page, add navigation, deploy. All in one instruction.

5

Day 5: Scale

Identify your 3 most repeated tasks and discuss with your dev team how to turn them into skills.

What You've Learned Across All 5 Lessons

The complete BUILD framework — your system for working with Claude Code:

B

Boot Up

Claude Code is a terminal-based AI agent that reads your files, edits code, and takes real action. Not a chat window — a builder.

U

Understand Your Workspace

CLAUDE.md is the single most important file. Better context = better output. Always.

I

Instruct with Intent

Specific beats vague. Use @ references, slash commands, and the 5 prompting patterns (Scout, Surgeon, Builder, Reviewer, Debugger).

L

Leverage Automation

Memory remembers, hooks protect, workflows multiply your productivity. Custom skills turn repeated work into one-command shortcuts.

D

Design Your System

Sub-agents for parallel work, plan mode for complex tasks, and knowing when to use Claude Code vs. other AI tools.

  • Use Claude Code effectively
  • Give it instructions that actually work
  • Automate repetitive tasks
  • Build a personal AI development system that scales

You're now equipped to: use Claude Code effectively, give it instructions that actually work, automate repetitive tasks, and build a personal AI development system that scales.