Module 0: Welcome
Welcome to the AI CMO Course
Course overview, structure, and the journey framework that guides your AI transformation.
This course follows a journey framework, giving you a structured path through AI adoption in marketing leadership.
You'll meet "Sarah," a composite character built from real CMOs, whose story illustrates the challenges and breakthroughs of AI transformation.
The course has 8 modules (7 core modules + 1 Q&A) with longer lessons designed for focused listening and later revisiting.
The tone is CMO to CMO — practical, honest, and experience-driven, with minimal theory.
Support includes transcripts, slides, checklists, playbooks, and guides.
The goal is to make you part of the 1% of companies that get AI right, by giving you tools to cut operational overhead, accelerate campaigns, and strengthen leadership.