AI CMO Course
A journey framework for AI-powered marketing leadership. 8 modules, real strategy, CMO to CMO.
Welcome
Course introduction, structure, and what to expect from your AI transformation journey.
The Inflection Point
Diagnose where your team is leaking time and energy, quantify the real cost, and assess your AI readiness.
The First AI Pilot
Move from diagnosis to action with small, focused AI pilots that prove value fast.
Creating AI Workflows
Move from pilots to scalable systems using atomic components and the three-layer framework.
Transforming Your Team
Reposition your team for AI — from task execution to workflow ownership and enablement.
Creating ROI for AI
Align AI efforts with revenue impact — lead generation, sales enablement, and marketing-sales alignment.
Scaling with AI
Governance, AI maturity stages, and how to scale without losing control.
AI Leadership
The most fundamental shift — from reactive management to intentional, system-first leadership.
Q&A
Real questions from CMOs and marketing leaders — answered in a podcast-style conversation.