The Revenue Focus

This module focuses on revenue impact — aligning AI efforts with the most important business outcome.

Marketing leaders sit at the crossroads of product, marketing, and sales — your role is to remove friction and silos across these functions.

With AI, the priority is speed: iterating, personalizing, and adapting faster to unlock revenue opportunities.

Success comes from building shared context and workflows across the entire go-to-market team, ensuring alignment and collaboration.